M1 Assignment 4

You are new at a job in public relations. You have been taught to keep news releases factual and skip the hype. However, management wants you to "jazz up “the news release and say the new product is, among other things, "revolutionary." What would you do? Explain your answer.

Rather than adding in the word “revolutionary”, I would keep the news release factual. Instead of saying the actual word, I would explain the features and benefits of the product. If I’m explaining it thoroughly enough, there won’t be a need to say the actual word, “revolutionary”.  I would also write a second news release as a backup, with “revolutionary” added in. I would show management both of the news releases and have them choose which one they prefer.

2) You are the public relations director of a repertory theater. The city editor of the local daily calls you and asks if you could send him 10 complimentary tickets. He explains that his wife’s family is in town for the weekend. What would you do? Explain your answer.

Because 10 is a lot of tickets, I would not just give away all of them. Instead, I would offer the city editor either 4 free tickets, or 10 tickets at a 25% discount. I wouldn’t want to lose a profit, but at the same time, I wouldn’t want to be on anyone’s “bad” side. If I agreed to just give him 10 tickets, I would feel like I would have to give away free tickets to any co-worker who calls and asks for them. By providing the counter-offer, I would still be able to offer the editor something, and both sides would be benefitting from the deal. There’s a pretty good chance that the editor would be returning to the theatre, even though I declined his request for all of the tickets.