Media kits are often compiled when a new
technology or product is introduced. Tetra Corporation, for example, has
introduced a new concept in fish feeding by showing a food pyramid of primary
foods, enhancers, and occasional supplements to answer the aquarium owner’s
question, "What should I feed my fish?" The food pyramid concept
positions its various products nicely. If you were preparing a digital
media kit for Tetra, what kinds of materials would you include? Give the name
of the material and a brief description.
Digital Media Kit:
Name: Feeding Your Fish
Materials Included:
-
Food pyramid fact
sheet
-
Press release
-
Contact sheet
-
Photos
-
Link to Tetra
Corporation website
-
Link to Q&A
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