The following email with the
accompanying news release was sent to the media. What is wrong and/or right
about the email and the news release? Explain your answers.
Email: The email to the news station was very
unprofessional. The subject heading was clear, but not very attention-grabbing.
The email itself didn’t contain much info or a highlighted quote, either.
Finally, there was no contact information included. The one good thing that was
included was a sample picture.
News release: The news release contains a letterhead
and a contact. It has a headline, but with the way the formatting is set up, it
doesn't really have a subhead or dateline, though it does mention a date in the
first portion. The ending contains a small org description, but it doesn’t
include much and does not list all of the possible information. The phrase “For
Immediate Release” may not be necessary as well. The lead paragraph and
the release itself are a little long. The formatting is a little off, but
overall, the news release covers the who, what, where, when, and why.
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