Source: Isaac, M., & Ember, S. (2016,
July 08). Live Footage of Shootings Forces Facebook to Confront New Role.
Retrieved July 10, 2016, from
http://www.nytimes.com/2016/07/09/technology/facebook-dallas-live-video-breaking-news.html?rref=collection/timestopic/Media
Summary:
Technology and social media
advancements have made it possible to share news the minute it’s produced.
Within the past week, the shooting of Philando Castile and the resulting Dallas
protest were both streamed on Facebook Live.
With an event as graphic as a
shooting being streamed live on such a large platform, debate has broken out on
whether or not videos like this cross a line, or not.
“Facebook said the service follows its community
guidelines, which outline what the company permits on the site. Under the
guidelines, Facebook largely relies on its members to identify and take down
inappropriate content.”
When the content is sent to Facebook
employees, they have the power to react to the video, such as taking the video
down or “interrupting an inappropriate live
stream or calling local law enforcement in the case of a dangerous or illegal
event”.
Other
platforms that allow user-generated content follow similar guidelines.
Importance:
The creation of Facebook Live allows
for more sharing than ever possible before. “Bruce Shapiro, the executive
director of the Dart Center for Journalism and Trauma at the Columbia
University Graduate School of Journalism, said companies with live-streaming
and large audiences have a responsibility to inform the public and its users
about potential repercussions.”
With
the need to compete with other businesses, many companies will jump right into
Facebook Live without realizing how to correctly utilize the platform, and the
consequences of their videos.
The
other question Facebook Live raises is, what crosses the line? With Facebook
relying on users to flag inappropriate content, it could easily take a while
before a graphic video is interrupted or taken off the web.
With
the ability to live stream, companies will have to not only plan out their
video content, but be willing and able to explain the content and consequences
to the audience and the public as well.
Source: Schonbrun, Z. (2016, July 03).
Olympics Ease an Ad Blackout, and Brands Flood the Field. Retrieved July 10,
2016, from http://www.nytimes.com/2016/07/04/business/media/olympics-ease-an-ad-blackout-and-brands-flood-the-field.html
Summary: The Olympics lifted their advertising restrictions for this
year’s competition. The debate? Small companies that have supported these
competitors along their Olympic journeys will not be represented in any way as
they are overtaken by companies who are able to pay more money.
As a compromise, “the I.O.C. began
allowing any nonofficial sponsors an opportunity to compose advertising
campaigns tailored to Olympic athletes — so long as they did not include any
Olympic symbols or overtly mention certain terms.”
One example is Nick Symmonds, a
two-time Olympic runner, who owns a small company. With this new advertising
rule, his very own company is not allowed to openly support him, as it may
violate the rule and disqualify Symmonds.
John Grady, associate professor of
sports law at the University of South Carolina, states about the amount of ads,
“...as the space gets cluttered with more and more brands, consumers are less
able to identify who is who.”
Importance:
The fairness debate arises as
companies who have partnered with the Olympics in years past have to compete
with new sponsors and businesses, and smaller sponsors have to fight for a spot
to represent themselves.
On the other hand, is it even worth
it for small companies to advertise? Without being able to use any Olympic
terms or athletes, it may be difficult for a company to connect with the
audience on a level that would be worth their while. It will be interesting to
see the unique techniques that companies will use to set themselves apart from
each other.
Overall, the
Olympics will be benefiting from any sponsor, big or small, according to Grady.
No comments:
Post a Comment